One Ridiculous Trophy.
One Town.
One Business in the Spotlight.
A single oversized trophy moves between Midland businesses.
Win it (without getting caught), and your business becomes the current featured sponsor on Midland Local.
What Is the Ridiculous Trophy?
One Physical Trophy
A real, oversized trophy that lives inside one Midland business at a time.
Can Be Taken
Participating businesses can attempt to take it from the current holder.
Spotlight Moves With It
If you pull it off, the trophy and the spotlight move to your business.
The trophy is the win. The topper is the chaos.
Why Businesses Want the Trophy
Featured Placement
Prime positioning on MidlandLocal.com while you hold the trophy.
Social Spotlight
Featured posts through Midland Local social channels.
Community Recognition
Bragging rights, local pride, and a "we're winning" moment customers actually ask about.
Organic Conversations
A ridiculous trophy creates instant talk and repeat visits.
Zero Ad Spend
Earned attention, not advertising.
How the Trophy Move Works
Only Insider Pass businesses can participate
Attempts must happen during normal business hours
No asking permission (that ruins it)
If staff stops you, you're caught
No damage, no disruption
Successful wins must be posted and tagged with Midland Local
Post the trophy. Tag Midland Local. We update the current holder and spotlight.
This Is Not Open to the Public
Participation requires an active Midland Local Insider Pass membership.
What Is Insider Pass?
- A private community for Midland businesses
- Access to exclusive features, spotlights, and experiments
- Access to members-only community promotions and rotating sponsor spotlights
- Built to support and promote local businesses together
Live Trophy Status
Status updates as the trophy moves between businesses.
Current topper: The Heroic Rubber Chicken.
Ready to Hold the Trophy?
The Ridiculous Trophy is waiting. Insider Pass membership required.